SEO is an essential component of digital marketing that involves optimizing a website to improve its ranking on search engine results pages (SERPs). This can help increase your reach to potential customers and support your wider digital marketing efforts. However, it can sometimes be overlooked or deprioritized in favor of quicker wins and revenue-driving initiatives. The responsibilities of an SEO specialist include tracking, reporting, and analyzing web analytics data, managing campaign costs, optimizing website copy and landing pages for SEM, researching and understanding the SEO efforts of competitors, and more.
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